About

At a glanceI live in the SF Bay Area2 years of UX research in e-commerceGlobal Business BA → UX/UI MASeeking Spring/Summer 2027 internships

Hi, I’m Sylvia.

Before moving to the Bay Area, I remember packing an unreasonable number of sketchbooks and paintings from my childhood bedroom.

Creativity started as a hobby. I drew, painted, played guitar, piano, and drums, and eventually built a custom clothing business on sheer will, caffeine, and self-taught Photoshop. For a long time, though, that was all it was.

During an internship at an e-commerce consultancy, I watched survey data turn into a layout recommendation, then into a real change in how people shopped. That’s when I found a space where I didn’t have to choose between spreadsheets and a sketchbook.

That realization took me to San Francisco on an academic excellence scholarship to study interaction design at Academy of Art University.

Today, I bring business, data, and design together to create experiences that feel clear, thoughtful, and human.

I love talking design. Let’s chat :)

What I work with

Product design

Figma · Prototyping · Mobile app design · Interaction design · Information architecture · User flows · Photoshop & Illustrator

Research

Survey design & analysis · User interviews · Usability testing · Competitive & heuristic audits · Qualitative coding & synthesis · Bilingual research (English/Spanish)

Data

Python (pandas) · SQL · Statistical testing · A/B test design · Data visualization · LLM text classification (OpenAI API) · Shopify, Klaviyo, Zigpoll & KNO data

Build

HTML/CSS · JavaScript · React · Tailwind CSS · Astro · Git & GitHub · AI-assisted development (Claude Code, Cursor, Codex)

Timeline

I started a Global Business BA at Universidad de Monterrey.

I spent an exchange semester at Montpellier Business School in France, getting the ‘global’ in Global Business.

I joined Unmade Design Group in Monterrey as a UX researcher.

I spent 75 hours on Python, big data, and machine learning at Universidad Complutense de Madrid.

I graduated cum laude and closed out two years of research at Unmade.

I moved to San Francisco for an Interaction and UX/UI master’s degree at Academy of Art University.

Short answers for anybody in a hurry.

Where do you add the most value?

I’m strongest where research, product thinking, and interaction design overlap. I use user evidence and business context to define the problem, then translate both into clear design decisions and testable experiences.

What experience isn’t obvious from your case studies?

Across multiple clients at Unmade, I processed roughly 100,000 responses from pre- and post-purchase customer surveys, identified recurring patterns, and translated them into UX and CRO findings for stakeholder reports.

How does research inform your design work?

Research helps me decide what problem deserves attention, which assumptions need testing, and what should change between iterations. I use it to give design decisions a clear reason, not just a visual direction.

How does AI fit into your process?

I use AI to accelerate exploration, synthesis, prototyping, and implementation, especially when it helps me test more possibilities earlier. I verify sources and outputs, and I keep research interpretation and product decisions my responsibility.

How close do you get to the code?

I work comfortably in HTML, CSS, JavaScript, React, Tailwind, Astro, Git, and AI-assisted development. It helps me prototype realistically, communicate with engineers, and catch gaps between design and implementation.