Product Designer located in the Bay Area

Two years diagnosing friction across 20+ e-commerce brands. Built automated review pipelines with 2,500+ entries each, ran A/B tests, and reported to stakeholders.

BFit / Customer researchFinding

Different paths to purchase.
One shared doubt.

Buyer doubts by discovery channel: efficacy was the leading concern in both groups. Chart includes sample sizes and confidence intervals.

Post-purchase survey · September–November 2023

Unmade / BFit

Similar doubts. Different reasons behind them.

Customer research · 2026 re-analysis of professional data

Chappie scanner identifying a product in a grocery store

Understand the trade-offs

Chappie verdict showing two concerns, the affected values, and supporting sources

Chappie

Making shopping trade-offs easier to understand.

Research & interaction design · Mobile concept

Original Crunch home screen with class access below news and promotional content

Redesigned home

Redesigned Crunch home screen with gym capacity and upcoming classes together

Crunch Fitness

Bringing class booking into focus.

UX audit & interface design · Independent redesign

Document the decisionsBuild a creative record

Studio Trace working editor alongside a generated creative process record, using an illustrative transit project

Studio Trace

Making the creative process visible.

Product design & development · Live web app

Currently studying a master’s degree in Interaction & UX/UI at Academy of Art University.

I’ve turned customer feedback into clearer journeys, stronger campaigns, and better conversion decisions for 20+ brands.

bebesauris

infiniti joyas

lhasa fitwear

b fit

maestros joyeros

gant

driver1

habits proteins

colmena

muun

aromante

universal

divain

royal canin

prebian

kwara

meibi

mexicouture